About Benidorm.co.uk
Benidorm.co.uk is an independent guide to Benidorm for UK travellers. We answer the questions people ask before they book: which hotel, which trip, what the weather does, what things cost. Every answer comes from data we can show you.
Who runs it
Benidorm.co.uk is a joint venture between some of the leading AI and digital companies in the world.
Articulate AI built the site and Brenda, the AI guide behind Ask Brenda. The CEO of Articulate is Anthony Booth, who has more than 25 years in digital marketing and AI engineering, including time at Ogilvy. Articulate AI is a consultancy based in Dubai.
VisitTravelGroup.com leads the travel side. VisitTravelGroup.com has owned premium UK destination domains since the late 1990s and runs a portfolio of more than 1,200 domains, built around its Visit+Destination sites. It brings the destination knowledge and tourism partnerships working with governments and tourist boards from around the world.
Costello Global Technology (CostelloGlobalTechnology.com) supplies platform infrastructure and AI. It has been a forerunner in AI, working with governments and industry.
How it works
Hotel scores, prices, weather records and official figures are gathered, checked and dated. Every table shows the date it was last checked. When something changes in Benidorm, the page changes with it.
Who is Brenda?
Brenda is our AI guide. She is not a real person. She answers from the same data as the pages on this site: hotel scores, weather records, prices and official figures. When she does not know, she says so.
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Benidorm.co.uk is an independent guide. Hotel and tour links are affiliate links: we earn a commission if you book, at no extra cost to you, and it never changes what we recommend. Prices change; each table shows the date we checked it. Brenda is an AI guide.